Our Story
Mission
Maison JuJu was born from a motherâs dreamâa dream to traverse continents, overcome challenges, and create something lasting. Its founder, Sofie, embarked on a journey to build a new life in a different country. Along the way, her determination evolved into a deeper mission: to create a legacy rooted in purpose and to support those striving to raise grounded, connected children.
Brand Name
The inspiration behind the name is deeply personal. When Sofie named her daughter Julia, she envisioned her growing up quadrilingual. Each language held significance, and so did the brand name she carefully chose. In Farsi, "JuJu" means âbaby bird,â a term often used to describe children at their most endearing and innocent stage. This name beautifully captures the essence of childhood. In West African traditions, âJuJuâ means magical power linked to certain objects and conferred upon those who own them. Our brand harnesses this magic to offer energy and happiness. "Maison" is the French word for home, a nurturing space filled with warmth and meaningful moments. Together, these words embody the spirit of Maison JuJu: cultivating a home where healthy values are instilled and personal style shines through every detail.
Our Why?
The brand was born from a real-life frustration. While pregnant, Sofie tried to curate her baby shower registryâbut struggled to find clothing that combined true durability, detailed accents, and high-quality craftsmanship. That search led her back to her roots and to talented designers in Belgium and France. What began as a solution to a personal challenge became a transatlantic partnershipâand the beginning of Maison JuJu.
Today
Maison JuJu offers timeless, comfy, and cute baby clothing, along with beautiful phone accessories. Each chosen with care to showcase that style and comfort can go hand in hand.